Viacom18 Media Pvt. Ltd.

About Viacom 18 Media Pvt. Ltd

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom <http://www.viacom.com> Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 <http://www.network18online.com> Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18, SUN18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment power house. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV (http://www.mtvindia.com), the fastest growing kids channel - Nick (http://www.nickindia.com), India's premier International Entertainment channel - Vh1, Viacom18 Motion Pictures, India’s only linear film production & distribution banner, and COLORS, (http://www.colorstv.in) one of India’s leading Hindi General Entertainment channel. This apart, Viacom18 also runs Viacom's consumer products business in India.

'MTV, India’s leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them music and non music programming (Bollywood, fashion & style, fiction, reality series and non –stop humor )in MTV Ishtyle. MTV is distributed to 38.31mn households in India. The MTV VJ’s are known for their witty humor, their awesome sense of style and their penchant for the unpredictably cool. MTV India is now part of Viacom – 18, a 50 – 50 joint venture between Viacom & Network TV 18. Since its launch in 1996, the channel has been felicitated at various national as well as International platforms for its unique humor and unmatched creativity. MTV is the ultimate destination for advertisers to reach out to the Indian youth with its path breaking properties (MTV Fully Faltoo Films, Vodafone MTV Splitsvilla, Intel Centrino MTV On The Job, Mirinda MTV Kickass Mornings, Style Awards, Pepsi MTV Youth Icon and MTV Hero Honda Roadies, among others) that have created unparalleled loyalty amongst the viewers. With almost 600 thousand hyperactive users, www.mtvindia.com continues to be the most popular youth hangout online.

Nickelodeon, India’s leading kids brand and a part of Viacom18, is available in over 34.20 million households in the country. It is a 24-hour pay channel in Hindi, with the option of English, Tamil and Telugu audio feed on DTH. With an approach that puts ‘kids first’, Nickelodeon takes pride in encouraging kids to be themselves – funny, messy and free-spirited. Being true to its philosophy of connecting with kids wherever they are, Nickelodeon gives kids a complete multi platform brand experience. The touchpoints range from on ground interactions, digital innovation on www.nickindia.com and www.facebook.com/nickindia and consumer products to name a few. Nickelodeon has today become the preferred comedy destination for kids in India, with shows like Keymon Ache, SpongeBob SquarePants, Ninja Hattori, Perman, Oggy and the Cockroaches and live action shows like Pick a Trick amongst many others. Believing that ‘education’ and ‘entertainment’ go hand-in-hand at a young age, Nickelodeon offers ‘edu-taining’ shows like Dora the Explorer in its pre-school block – Nick Jr. Given its ‘award-winning’, ‘well-researched’ and ‘safe’ shows, it’s no surprise that Nickelodeon enjoys equal support from the parents as well. Outside India, Nickelodeon is the world's number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world.

‘‘COLORS’’ is Viacom18’s (a 50/50 joint venture operation in India between Viacom Inc. and the Network18 Group) flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, ‘COLORS’ launched on 21st July 2008 and offers an entire spectrum of emotions to its viewers. Colors is distributed to 41.18mn households in India. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Rahe Tera Aashirwaad, Bandhan Saath Janmon Ka, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Jeevan Saatthi , Is Des Na Aana Laado, Mere Ghar Aye Ek Nani Pari, Fear Factor Khatron Ke Khiladi Level 2, India’s Got Talent and Bigg Boss Season 3 amongst others.

Vh1 is India’s only 24-hour International Music and Lifestyle channel, providing music buffs with their daily dose of international music, pop culture and celebrity lifestyle. Launched in January 2005, the channel today reaches over 25.10 million households across India and is growing rapidly to reach many more. Vh1 has brought the best international music to India, coupled with the biggest stars, the juiciest stories and the latest in celebrities’ lives. With an exhaustive music library spanning over 30 years and genres like flower power, punk, rock, reggae, hip hop, pop and many more, Vh1 customizes its music and program mix to appeal to Indian tastes. Globally, Vh1 is available across 148 million households in over 124 countries/territories.

Viacom18 Motion Pictures, part of the Viacom18 Group, is India’s premier full-service motion pictures company, with business spanning concept (or creative) development, production, marketing, distribution, merchandising and syndication, worldwide. To successfully explore newer genres, differentiated concepts and fresh talent, Viacom18 Motion Pictures has launched a new banner – ‘Tipping Point Films’,that focuses on execution of ‘clutter-breaking’ projects. For 2011-12, Viacom18 Motion Pictures has an unparalleled release slate with projects across genres, across scale and across talent. This includes collaborations with Anurag Kashyap for ‘Shaitan’, ‘Michael’ and ‘Gangs of Waseeypur’(2 parts), ‘Buddah’ (starring Amitabh Bachchan) by Puri Jagannadh and co-produced with AB Corp, Abbas-Mustan’s ‘Players’ and David Dhawan’s ‘Chashme-Baddoor’. Over the last 3 years, Viacom18 has to its credit (through Studio18) some of the biggest hits of the decade including Jab We Met, Singh is Kinng, Welcome and Ghajini.

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